CHIC began with a question: what would a fashion house look like if it made one material exceptionally well, and refused everything else? Linen — the oldest cloth humanity has woven — answered.
“Linen is patient. It softens, it brightens, it remembers the body of the person who wears it. We simply try not to interrupt the cloth.” — Founder & Creative Director
We work only with Masters of Linen™-certified European flax — the longest, strongest natural cellulosic fibre on the planet. Length matters: long fibres produce smoother yarn, stronger cloth, and a garment that softens rather than pills with time.
Flax also asks almost nothing of the earth — no irrigation, no pesticides, no defoliants. The plant gives more than it takes.
Most linen arrives stiff and asks you to break it in. We do that work for you. Every CHIC piece is washed three times in soft water and garment-tumbled before it is folded — so it feels, on day one, like a piece you have already loved for a year.
Then it is finished with reinforced French seams, mother-of-pearl or natural horn closures, and a silk-thread inner label. Built to be worn, mended, and worn again.
Each silhouette gets the blend it deserves — not one cloth for the entire collection.
Masters of Linen™-certified European fibres only.
Pre-softened so your linen arrives already broken-in.
No more than 200 of any piece, ever.
Free repair, alteration and re-tailoring — forever.
Plastic-free, recycled packaging. Every garment offset.